Indigico is an international business development agency, specialising in media, marketing and communications. We help our clients expand into key markets worldwide and maximise sales through multi-channel direct and digital marketing. Our clients include media owners, media agencies, direct marketers, digital marketers, digital content distributors and mobile marketing agencies.
DIRECT MARKETING
Leveraging our industry experience and contacts in your key markets, Indigico will work with you to devise and implement a multi-channel direct marketing strategy covering direct response television, home shopping channels, catalogues and print media, telemarketing, sales promotion and continuity programmes to attract new customers and build a loyal customer base.
Indigico will get your product in front of millions of viewers who are ready to buy. We will manage the entire relationship with the shopping channel, ensuring product compliance, negotiating terms, recruiting on-screen talent, overseeing fulfilment and customer service and making sure that your product is given the best possible chance to succeed.
Years of experience gained in the direct marketing industry mean that we have an in-depth understanding of the elements that make a compelling offer for the consumer and will create an offer and a call-to-action that guarantee maximum sales of your products.
Indigico has long-term relationships with award-winning infomercial production companies that have created best-selling infomercials leading to millions of dollars worth of sales for our clients. We will arrange:
- Production of infomercials with award-winning scriptwriters and directors
- Script development, casting of presenters and testimonials, sourcing location and props, organizing film crew
- Supervising editing, design of graphics and 3-D imaging
- Ensuring material is ready for broadcast and is compliant with advertising standards in each market.
Print and TV Media Buying
Experienced media buyers will negotiate the best inventory available at the best rates and provide reporting and analysis to ensure maximum return on your media investment.
Talented writers with experience of writing bestselling scripts will put together a winning offer to guide your inbound and outbound telemarketing operators in order to maximise the conversion of calls to sales.
Following a successful direct marketing campaign, we will make the introductions to retailers so that your investment in the campaign is maximised and your products will be available on the shelves of leading retailers in the chosen markets.
Sales Promotion and Continuity
Promotions and incentives designed to entice new customers and loyalty programmes designed to keep your customers coming back for more.